Sustainable & re-usable tin packaging... why I chose to update my packaging, besides it being so damn cute!

I have always loved and collected tins. From a little girl my mum would buy those cute biscuits in tins then use the tin for other purposes. Whether it was for my ever-growing sticker, thread or eraser collection. I also felt that while I was using all sustainable metals and ethical gems and production line (which is mainly me), it didn’t sit right with me that I was then using cardboard in my packaging. Although all my packaging was made from recyclable paper, I wanted to create something more sustainable and re-usable.

What better way than to create a custom Serpent & the Swan heart shaped tin, which can be re-used in so many ways.

Here is some information about tin packaging and it’s mainly benefits for the environment.

Reduce, Reuse, Recycle: The Sustainable Tin Packaging Movement

What some may call the sustainable, or eco-friendly, packaging trend, is now becoming more of a movement. There is an evident cultural shift in consumer thinking, as consumers now expect companies to be socially and environmentally responsible. Tinplate is one of the most environmentally friendly packaging materials of all. This means that tinplate can be returned to the production cycle without loss of quality.

Completely recyclable, metal packaging is infinitely recycled with no loss of physical properties. The more metal is recycled, the less carbon emissions are generated in the process. As metal recycles forever, it reduces the need to extract and use virgin metal, allowing brands to save these limited natural resources and contribute hugely to the circular economy.

Tin packaging also recycles forever without loss of quality. However most tins are collected, displayed or refilled around the home, thus effectively utilising the material beyond its initial purpose.

Thanks for having a read, much love, x Hayley x Serpent & the Swan x